Dewmocracy
This is a very interesting ad campaign, which apparently, as I was told the other day, was devised by Academy Award winner Forest Whitaker. But besides that, it makes the contest seem like the person chosen will be saving the world with a soft drink. It will prevent the apocalypse and save all of humanity in the process. It is just like the plot of oh so many sci-fi epic games and fps. The idea that it is undemocratic to drink only what is made for us and not what we choose is also a pretty novel idea.
The games on the site further enhance this premise. There are seven different games designed to test the creator’s mettle in order to see if they are indeed “worthy” enough of being chosen for the drink. Again, a very different but well thought up twist for this contest. It is quite intriguing and I am looking forward to participating in this contest.
